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Paul’s Top 5 Productivity Tools: Don’t erase it from your thoughts!
I’m going old school for my 2nd of 5 Top Productivity Tools…all the way back to my dot.com days. Back then, (cue the nostalgic 90′s music), ideas were bursting around me like fireworks on a hot summer night. Yup, it was a magical time when multidisciplinary collaboration was the expectation. At our company, the sound of stinky dry-erase markers sliding across shiny whiteboards was as common as the phrase “stock options”.
Then the bust.
Then everyone went home to work as consultants.
Whiteboards left my life for a long time. Idea-catching and concept development is easy on my Mac. Everything is more efficient on the computer, right?
Not so fast. I have been using a two-whiteboard system for six months now and truly believe it has been a key factor in my productivity. More importantly, I feel it has been the difference maker in my solutions development process…and that tops my list of core values.
Top Tool #2:
The Good ol’ Whiteboard, with a Twist

A 14" x 11" mini dry-erase board means I always have a way to capture a great idea as well as a place for my sandwich.
Here’s a peek into my system:
- I use a portable, free-standing, easel-style whiteboard as my primary idea catching surface. I don’t move the easel around much, but it has proven to be more flexible than wall mounted boards when it comes to office reorganizations. (Portability also means it can be used for a spontaneous game of Pictionary!) I have the easel positioned next to my desk so I can jot down notes by simply reaching to my right; I believe that to be critical to a successful solution. Keep it close and use it for To-Do’s, research notes, world-changing epiphanies, reminders, phone numbers, etc. I don’t worry about keeping it super neat or uber organized. This is the most direct path from my brain to the real world. No filtering. No filing.
- In October, I added its little brother, a 14” x 11” lap version. Designed for cubicles, this whiteboard is my portable idea catcher. The small board is particularly useful when I read or listen to a podcast on a couch or chair outside my office. (It also works well as a lap desk…and even as a lunch table, sometimes!)
- My secret: Nothing on either board is sacred! I get the thoughts out of my noggin and onto the board. If it’s a concept, I work it out fast and fluid. Then, I take a picture of the board with my iPhone, then erase the board. Now I’m ready for my next great idea! I use the DropBox app on my phone to transfer the image to a folder and up to a cloud. (DropBox will be the subject of my next Top 5 Productivity Tools.) Once the whiteboard photo is loaded in a DropBox folder, it is available on all my devices…phone, iPad, laptop, and desktop.
There it is. A little of the old with a little of the new. Hope that helps!
Posted in Business, Observations, Paul
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Home is where the heART is.
“Home is where the heart is” is a saying I’ve heard many times. When I recently came across this saying in an article, I saw something new. “Home is where the heART is” jumped out at me and inspired me to create a unique and personal gift for my husband.
Scott and I have spent many fun hours together creating art for our home. Not only do we get to fill our empty walls with one-of-a-kind pieces, but we also get to experience the personal story behind each piece. Our home is where the heart AND the art is.
Since our hearts have lived in so many homes, I thought it was fitting to use these addresses as part of our art. My home addresses fill the top half and Scott’s home addresses fill the bottom half of the design. The two addresses highlighted in red are the two homes we lived in together.
Each street, city, state, and country bring back old memories that Scott and I get to relive and share with each other. Transforming seemingly mundane data into art is not only what I do for a living, but is also what I do for fun (imagine that!).
Do you have information about your life or your company that can be transformed into art? The answer is, yes, we all do. And if you give us the privilege, we would love to help you create art for your home, your business, and your clients
Posted in Business, Doralynn, Greenhouse, Observations, Print, Type
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Paul’s Top 5 Productivity Tools
We all have a mix of tools and tricks we depend on to keep us on track and working our best. There are several, however, that stand out in my day-to-day Greenhouse world that feel too good to keep to myself. I use a combination of old-school and closer-to-the-edge tools that help me stay motivated and at the top of my game. Over the following weeks, I’ll pass on my favorites and hope one or two make a difference for you.
Top Tool #1
The Podcast: Digital Donuts
Downloadable web feeds represent an absolute wealth of phenomenal information…free to the world…served up like a platter of donuts waiting in the break room. Pick your topic and dive in. A wise author, one I can’t remember to credit at the moment, said, “Never be without a book!” A great tip. My take: Download a couple of Podcasts so they are queued up when you find yourself on a machine at the gym or sitting in the car waiting to pick up your kid. You won’t be sorry. The content can change the way you do business and will always provide a path to divergent thinking…the process I value more than any other.
Podcasts put the voices of industry leaders, teachers, and working peers from around the world in your earbuds.
They are as sweet as an “old-fashioned” dipped in chocolate from Marie’s Donuts on Freeport Boulevard, but much, much better for you. I don’t have to remind you that the marketing and messaging worlds move at a pace that can make your head spin. Keeping up can be challenge. Podcasts deliver potent doses of industry knowledge. Programs range from 15 minutes to an hour and since most podcasters are hoping to build your interest in their services, the segments usually contain some of their most valuable insights. Once downloaded, you can play them (and replay them) at your convenience.
Staying current, I feel, is one of my primary responsibilities to you. Luckily, I love it. Learning and adding improved skills to my work is a driving force in my life. Now, I’d be lying if I told you I only listen to business Podcasts. Being a football geek in a season that the Niners are on a comeback, well, let’s just say I’ve found plenty ‘casts to support my addiction. I’ll follow up with a list of my favorite business Podcasts as well as the balance of my Top 5 Tools. But for now, I’m off to watch the Niners vs. Giants game!
Posted in Business, Observations, Paul
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Beautiful Boundaries
A blank canvas can be exhilarating, challenging, and loads of fun! I think a lot of designers and other creative types would agree. Often times, clients request original concepts, something they’ve never seen before, and even ask for, dare I say, a look and feel that’s “cutting edge!”
And then there are companies like NuVasive, California Healthcare Association, Delicato Wines, R.W. Knudsen, Standard Pacific Homes, and John Muir Health, to name a few, that come to us with beautiful boundaries. All of these companies have amazing brands that we have been privileged to work within.
Our colleagues at Towers Watson wanted Greenhouse to take the painted canvas, already started by John Muir Health (JMH), and strengthen their brand for their 2012 Open Enrollment Season. JMH’s Brand Standard Guidelines were established with strategic purpose and artistic specificity that demanded our respect.
JMH’s use of the Whitney font family, black and white photography, and color-blocking within their brand, allowed Greenhouse to create brochures and posters that were inviting and informative. Greenhouse took advantage of the puzzle pieces that JMH provided us, and we put together marketing pieces that successfully delivered their message.
Greenhouse uses a client’s brand standards as an opportunity to be smart and creative so that each new piece increases the visibility and stability of that company’s voice. When a company comes to us with their brand standards in one hand, and a strategic goal in the other, we see a sea of possibilities within those beautiful boundaries.
Posted in Doralynn, Greenhouse, Integrated Campaigns, Observations, Print
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How to get what you want…from a designer.
I know. I know! Some designers can be difficult to work with. We use weird phrases like “white space” and our EOD ETA is sometime before midnight—not before 5pm like the rest of the world. But, there is a way to get what you want from a designer, even when you don’t know what that is.
When George K. Baum hired us to design a brochure for them, we worked closely with their team to produce a compelling piece of literature that effectively communicated their message. When the project was completed, GKB had a brochure that was eloquently written, visually moving, and exceeded their expectations.
GKB actively participated in the success of this project. There are portions of a design project that you cannot control, but the elements you affect, greatly influence its success. Here are a few things GKB did, and you can do to ensure you get exactly what you want…from a designer:
Communicate the Details. Call, email, text, or snail mail it. Regardless of how or when you want to do it, send your designer as many details about your expectations for the project as you can. Write a list, send a link, attach a photo, or tell a story. Use any medium with which you’re most comfortable. No detail is too small or insignificant. Let the designer decide how and when they can use each detail in the solution.
Expect a lot of Questions. In the discovery phase, expect the designer to ask a lot of questions about your brand, message, audience, marketing strategy, and more! Knowing what to ask is a valuable skill that the designer has to transform your strategy into a tangible marketing tool.
Be Responsive. When a designer asks for your feedback on their work, do not hesitate to be direct, honest, and thorough. Express all of the positive aspects of the work that you like. This helps designers hone in on your preferences. Tell the designer which elements you dislike even if you don’t know why. And if you do know why, make sure you express that as well. The more information designers have, the better equipped they are to create tailored solutions for you.
GKB has a beautifully established brand that we are privileged to work within and expand upon. Their marketing team guided us gracefully through the project goals that we in turn were able to harmoniously create a brochure of which both GKB and Greenhouse are very proud.
Throughout the process, GKB communicated often, gave thoughtful and comprehensive answers to our questions, and were responsive during every review of the design. GKB knew exactly how to get what they wanted—and they did. And now, so can you.
Posted in Doralynn, Greenhouse, Observations, Print
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Episode I
“If you blink just once, you might miss it.” So I bought some eye drops, downed some Red Bull, and I’m happy to report that I didn’t miss a single moment in Jedi’s first year of life.
Not only did we experience it all, we also recorded (almost) all of it! We snapped photos on our Canon PowerShot SD850. We more artfully paused time on our Nikon D300. We recorded video on our Canon as well as our iPhone 4 (the world is a better place because of you, Mr. Jobs). If we weren’t living in the moment, we were capturing it. Often times Scott had to remind me that living the moment was more important than capturing it.
And he was right.
But Scott was certainly grateful that I (always) had a recording device attached to my hand so that we could create this movie to highlight Jedi’s first year with us.
Happy Birthday to our sweet, sweet daughter. Our world is a better place because of you.
Posted in Doralynn, Video
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Logo design: Considerations for a good hair day
When beginning a new logo project for a company or organization, one of the first questions we ask is, “how will this logo be used?” Aside from the traditional tools, like business cards or letterhead, it’s important to know if the company has a history of specialized applications.
- Does your company depend on branded apparel? Embroidery is frequently used for staff uniforms, polos, and sweaters. Keep in mind that embroidery uses thread to render the logo. Beware of intricate symbols and small type that can pose problems.
- Are tradeshow freebees a part of your marketing mix? Promotional items, like branded ballpoint pens are great give-aways for tradeshows, but the small, horizontal, single-color print area on a pen or other small specialty products can be a challenge for a logo placement.
- Just the fax? For some businesses, fax and Xerox copies are the most common application of their company logo. Rule Number One in our book? A logo must perform in black and white. A logo dependent on color, tints, or blends could spell trouble for the most common applications.
At Greenhouse, we pride ourselves on a thorough discovery process prior to conceptual work. This insures that we design an identity mark to meet your business requirements, including specialized applications.

With that said…
…someone always pushes the limits! A few weeks ago, I was watching a couple of friends compete at the Sacramento Swim League’s Championship meet in Woodland. On deck and supporting his team of Stingrays, was head coach Daniel Rodda…and the logo I designed, sculpted in his hair!
Posted in Logos, Observations, Paul
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Greenhouse helps NORCAL Launch New Identity Mark
Another congratulations to Curt Slater owner of NORCAL Development, a commercial and residential construction company based in Sacramento. We’re working with Curt and Tim Stallings to rebrand NORCAL, both their residential and commercial divisions as well as RedHammer, their business service division.
The NORCAL logo features an abstracted symbol of an open door, as it would be portrayed on blueprint plans. It represents the “open door” approach NORCAL uses to provide solutions for the clients it serves. The symbol creates an interesting geometric aesthetic as well as an uppercase “N” for NORCAL.
There is a lot on our plate.
A logo is the fundamental building block of a business’ marketing efforts. Business cards, web site, and a trifold are first up. We worked on building signage today. It is always exciting to launch a new logo!
Posted in Integrated Campaigns, Logos, Paul, Print, Uncategorized
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‘House Supports Local School, Helps Raise Funds
You don’t need to look far to see how the economy has effected our schools. While things rev up, we’re helping Crocker-Riverside Elementary and the PTA with communications and fundraising chores. And we’re not alone! There are plenty of volunteers and businesses stepping forward to close the gap for our kids.
Posted in Illustration, Invitation, Paul, Print, Pro bono
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Red and Green
Congratulations to Curt Slater, owner of NORCAL Development, for the launch of RedHammer Building Services. During the discovery phase of our logo design process for NORCAL, Curt and VP Tim Stallings saw the opportunity, advantage, and necessity revealed in separating the successful building services division of their company.
Retained to create the corporate identity for the new company, we began by providing a short list of integrity-filled, action-oriented names. The discussion leading to the selection of a name was complex but the decision was decisive.
RedHammer was born.
RedHammer will certainly standout in their industry and the new logo is anything but timid. Curt’s immense success is built on a long history of getting the job done…done right…and going the extra mile to make his clients happy. The logo’s stalwart figure portrays the straight-shooting, we’ve-got-you-covered attitude common to everyone at the company. Congratulations NORCAL and welcome RedHammer!
Posted in Logos
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